Pudgy Penguins Partners with Walrus to Bring Decentralized Storage to Web3’s Leading IP

Pudgy Penguins, the IP and brand-development company known for bringing beloved digital collectibles to life, has integrated with Walrus to store and manage its growing library of digital media, including stickers and GIFs used across its products and community experiences. The team will begin with 1TB (Terra-Byte) of decentralized storage via Tusky, a user-friendly file management layer for Walrus that features end-to-end encryption and full user key control, and plans to scale up to 6TB over the next 12 months.

The announcement was made at Token2049 Dubai, publicizing Walrus’ integration with Pudgy Penguins during Pudgy’s “Inside the Igloo” event. By integrating Walrus Protocol, Pudgy is shifting to a decentralized storage platform that ensures persistent access to content, performant content delivery, and programmable capabilities to power new, personalized experiences.

Previously managed on a centralized storage solution, Pudgy’s media infrastructure faced challenges regarding long-term access, consistency across teams, and alignment with the principles of decentralization. Walrus solves these issues by providing decentralized, permanent storage which ensures assets are always accessible, verifiable, and not tied to any single centralized account.

“Managing creative assets should be simple, not scattered,” said Luca Netz, CEO of Igloo Inc. “Walrus makes it easy for our team to upload, organize, and share content while ensuring it remains persistent, permissioned, and aligned with how we build in Web3.”

Walrus is a decentralized data storage protocol built on Sui, designed for large files like images, audio, and video. Using Walrus through Tusky allows teams like Pudgy’s to program access control, ensure provenance, and update assets over time without needing deep technical expertise. Content can be shared effortlessly and kept consistent with built-in version control, ensuring seamless updates across teams, platforms, and partners.

Tusky is a pre-eminent platform partner in the Walrus ecosystem and one of the earliest builders to adopt the protocol. Tusky allows users and developers to upload, manage, and program large files and rich media directly onchain. With a focus on permanence, ease of use, and composability, Tusky plays a key role in advancing decentralized media infrastructure across Web3.

“Pudgy Penguins has built one of the most recognizable brands in Web3, and has successfully crossed over into the mainstream,” said Rebecca Simmonds, Managing Executive at Walrus Foundation. “As its media ecosystem continues to grow, Walrus through Tusky provides the permanence and resilience needed to support global-scale content distribution and the evolution of their brand across platforms.”

This collaboration brings together two teams focused on building for long-term impact in Web3. By adopting decentralized infrastructure, Pudgy Penguins is laying the foundation for more consistent, reliable, and scalable content management. For Walrus, it highlights how decentralized storage can quietly power real-world applications behind the scenes.